A few months ago I watched Caleb Ludwick read his story “Swim” at Chattanooga’s Hart Gallery on the Southside, for a local monthly reading series called Fusebox—just another thing solidifying Chatt’s burgeoning arts and lit scene. Another thing solidifying that scene: Ludwick’s self-published short story collection The First Time She Fell. Attuned with Chattanooga’s love of the Graphic Design culture, his book was designed, story-to-story, by ten of Ludwick’s buddies in the field. And these folks aren’t just coming from Chattanooga. Some are from Boston and New York, and that’s a testament to Chattanooga’s national notoriety as a “progressive” town—our arts culture isn’t quite as insular as you might think. Ten stories, ten designers. And not only is this unique from a publishing standpoint, it’s encouragement for us youngster writers who live with that deep fear of never being able to squeeze our work into the cutthroat, mainstream publishing industry. Chattanooga embraces grassroots entrepreneurship, locally sourced food, etcetera, and now: grassroots publishing is possible here, and with very positive results.

Ludwick had a chance to read at this semester’s Meacham Writers’ Conference, a conference that typically houses seasoned writers, accomplished in the publishing field—this year: Georgia Review’s chief editor Richard Corey, and author Rebecca Makkai, whose stories are frequently anthologized in Best American Short Stories; in past years: the late, acclaimed master of Southern letters William Gay, poet Philip Levine, and The Things They Carried author Tim O’Brien. So it’s an honorable gig, and I had a chance to talk with Caleb before his reading, and he’s as humble as you can be, just happy to be able to write, with a little recognition on the side.

Caleb says he was a late bloomer—and I like late bloomers, I’m one—though he’d always had that love of words, being an English major in college. He took a year off after college, and began reading constantly, being fueled more and more by each subsequent influence. “You come out strong with an influence with one writer, but then another,” he said. “I read all of Faulkner, then Hemingway as an antidote. Raymond Carver.” Caleb pursued an MA in Theology, and aspired to get his PhD in England, but he dropped it—what he ended up doing was going to France to study Southern Literature. During this time he and his wife had a baby, and after his studies he moved back to Chattanooga. But he quit writing for eight years. His new interest in Marketing and Copywriting took most of his personal time. His company 26 Tools—“like the 26 letters of the alphabet,” he says—deals with Creative Direction and Copywriting for companies like Rock Creek Outfitters, Easy Bistro, Chattanooga’s Create Here, as well as big national names like American Apparel and The Food Network. But this kept him ensconced in the field of creativity, and eventually Caleb began using some of his downtime crafting stories, which culminated in The First Time She Fell. Ludwick received a Make-Work Grant for his efforts, and then, he said, “the rest is just printing.”

He describes his collection as more of an art project than a typical short story collection. And if you leaf through The First Time She Fell, you’ll see why. Even the fonts, and their colors, are different for each story; the placement of words—some pages require you to turn the book horizontally to read it. Sometimes upside-down. So it sounds like Caleb just had a lot of fun putting this art project together, and that should be encouraging for young writers. The fun has paid off—it was cited as some of the best art in the Southeast by Print magazine.

Not to mention Meacham, which has thrilled and at the same time humbled Mr. Ludwick. “The outcome [of my work] is I’m here, teaching workshops with incredible people…being around people who love words has been encouraging.” Caleb and I talked about Chattanooga, how the arts and culture scene here is growing. “There’s a temptation to move away from Chatt,” he says. “People think to be an artist you have to move out to a big city. But there’s a lot to be done here in Chattanooga.” And I get the impression Caleb wants to be part of that growth, and really, he already is. I get the feeling he’s here to stay, which is good. Because how is the scene going to progress if every artist who finds achievement here then says “Well. Alright. Time to pack up and move to NYC, LA, Chicago, even Austin, Texas.” Caleb seems alright here, regardless of whether or not he gains notoriety. “My motivation was never to get published,” he said. “My motivation is to write…seeing things through others’ eyes, empathy, is why you write stories.” Caleb cares more about the craft of writing—“It’s all about the craft. No matter how good the story, the craft is what gets the point across”—than the idea of fame, the idea of getting out. He’s already found success. Writing and creativity has always been good to him.

So Caleb is here to stay, to lend his vision, his writing, and his flair for publishing innovation to a town that just keeps on glowing, brighter and brighter. And we’re damn glad to have him here.